Collection: Baby Toys

Baby toys support a baby's earliest development through the senses — rattles to grab and shake, teethers to soothe sore gums, as baby activity toys, high-contrast toys to look at, and and newborn toys, soft toys to hold. The right ones suit the baby's stage, which changes fast in the first year. Safety is key: baby toys must have no small parts, use non-toxic materials, and be easy to clean. Think about your baby's age and what they're doing — looking, grabbing, teething, rolling — and choose toys to match.

What toys suit a baby's stage?

Babies develop fast, so toys change through the first year:

• Newborn: high-contrast black-and-white toys, soft toys and gentle rattles for the senses.
• 3-6 months: rattles and toys to grasp and shake, teethers for sore gums, and play gyms to reach.
• 6-12 months: stacking cups, activity toys, textured balls and cause-and-effect toys to explore.

What makes a baby toy safe?

Baby toys need extra safety care because everything goes in the mouth. There must be no small parts that could come loose and be a choking hazard, and no long cords or strings. Materials should be non-toxic and safe to mouth, and the toy easy to clean, since it'll be sucked and dropped constantly. Check for firm stitching on soft toys so no small pieces like eyes can come off. Follow the age rating, which for babies is about safety first. Choose well-made toys with no small parts, non-toxic materials and washable surfaces, and they're safe for the mouthing stage.

How do baby toys help development?

Baby toys build the earliest skills through play. High-contrast toys help a newborn's developing vision focus; rattles teach cause and effect and encourage grasping; teethers soothe gums and give something safe to chew; textured and sensory toys develop touch; and toys to reach for build hand-eye coordination and rolling. Toys that make a sound or move reward a baby's action, teaching them they can affect the world. Simple, safe, age-matched toys give a baby exactly what they need at each stage, supporting sight, grasp, touch and coordination as they grow.

Common questions

What toys does a newborn need?
High-contrast black-and-white toys for developing vision, soft toys, and gentle rattles. Newborns can't grasp yet, so toys are mostly to look at and for you to show them.

When can a baby hold a rattle?
Most babies start grasping and shaking a rattle around 3 to 4 months. Lightweight rattles that are easy to grip suit this stage, teaching cause and effect as they make sound.

Are teethers safe for babies?
Yes, when made from non-toxic, baby-safe materials designed for chewing. Some can be chilled to soothe gums. Check it's one solid safe piece with nothing that could come loose.

How do I clean baby toys?
Follow the toy's care guide — many wipe clean or are surface-washable, and some soft toys are machine-washable. Clean them often, since babies mouth and drop them constantly.

Can I pay for baby toys with Afterpay?
Yes. You can split it with Afterpay, Zip, Klarna or PayPal Pay in 4. Our baby toys start from $12, which is four fortnightly payments of $3.

Explore more toys

Add to the play. Try plush toys for cuddles, wooden toys as they grow, and play mats for floor time.

A $12 baby toy splits into four fortnightly payments of $3.0 with Afterpay, and Zip, Klarna and PayPal Pay in 4 do the same. Every order ships from our Australian warehouse, dispatched within 1–2 business days, with a 12-month warranty and 30 days to return it. We're a family-run Australian store, going since 2016, rated 4.66 out of 5 across 5,363 reviews.