Collection: Licenced Toys

Licensed toys, or licenced toys, feature characters from the tv character toys and movie toys of the shows, films and games children love, turning a favourite story into themed toys — figures, playsets, plush and dress-ups. For a child devoted to a character, these toys extend the world they already adore into hands-on play. They span every toy type and age, from plush and figures for little ones to collectibles and playsets for older fans. Think about which characters your child loves, their age, and how they like to play with them.

What are licensed toys?

Licensed toys are toys based on characters and worlds from popular film, television, games and books, made under licence from the owners of those characters. They let a child play with the characters they watch and read about — as figures, plush, playsets, costumes, puzzles and games. For a child immersed in a story, a licensed toy brings that world into their own play, which is why they're so popular as gifts. They come in the same forms as other toys, so the character is the draw on top of the play the toy offers.

What forms do licensed toys come in?

Favourite characters appear across every toy type:

• Figures and playsets: characters and their world to act out stories and scenes.
• Plush: soft, cuddly versions of favourite characters for comfort and play.
• Dress-ups and costumes: to become the character in role play.
• Puzzles and games: familiar characters on puzzles, board games and cards.

How do you choose a licensed toy?

Start with the character the child genuinely loves, since that's the whole appeal — a toy of their favourite character gets far more play than a random one. Then treat it like any toy: check the age rating for safety and suitability, since a licensed toy can be aimed at collectors or older fans rather than young children. Consider how the child likes to play — figures for acting out stories, plush for comfort, dress-ups for role play. Match the character to the child and the toy type to how they play, and check the age rating, and a licensed toy delights a devoted fan.

Common questions

What are licensed toys?
Toys based on characters from popular film, TV, games and books, made under licence. They let a child play with characters they love, as figures, plush, playsets, costumes and games.

Are licensed toys good gifts?
Yes, for a child devoted to a particular character — a toy of their favourite gets loads of play. Check it matches a character they currently love, and suits their age.

Do licensed toys suit all ages?
They span ages, from plush and simple figures for little ones to collectibles for older fans. Check the age rating, since some are aimed at collectors or older children rather than toddlers.

What forms do character toys come in?
Figures, playsets, plush, dress-ups, costumes, puzzles and board games all feature popular characters. Choose the form that suits how your child likes to play.

Can I pay for licensed toys with Afterpay?
Yes. You can split it with Afterpay, Zip, Klarna or PayPal Pay in 4. Our licensed toys start from $25, which is four fortnightly payments of about $6.25.

Explore more toys

Add to the play. Try plush toys for cuddles, imaginative play sets, and puzzles with favourite themes.

A $25 licensed toy splits into four fortnightly payments of $6.25 with Afterpay, and Zip, Klarna and PayPal Pay in 4 do the same. Every order ships from our Australian warehouse, dispatched within 1–2 business days, with a 12-month warranty and 30 days to return it. We're a family-run Australian store, going since 2016, rated 4.66 out of 5 across 5,363 reviews.